AI Visual Evaluation · Image Refinement
01 / ORIGINAL — GROK GENERATION
02 / REFINED — GROK ITERATION
Overview
I took a perfume ad from Grok’s homepage and treated it like a client brief: what isn’t working, and can I fix it without leaving Grok?
What wasn’t working in the original：
1. Brand hierarchy. VESPERA sat at the bottom in gold on a surface of almost the same color, so it was hard to read. The slogan took over the page.
2. Lighting and realism. The headline says “evening,” but the light was a flat studio gradient. The amber glass barely let light through and didn’t interact with the scene.
3.Composition. The bottle stood alone on an empty surface, with nothing around it to set a mood or a time of day.
4. Typography. Three lines of type in three different styles, with a large empty gap between them.
Rejected iterations
Most of the work was deciding what not to keep. These are some of the directions I dropped, and why.
What I’d improve next
The bottle still has no label, and some glass reflections look too even, which is a typical AI tell. Next I’d add a label and slight irregularities to the glass so it reads as a real product.
