Brand Identity · Packaging · Retail Presentation

CORK is a New York–based home and lifestyle brand spanning bedding, textiles, home accessories, and fragrance. I reimagined the brand for today’s North American retail landscape, developing a cohesive identity across art direction, seasonal collections, packaging, and buyer-facing retail presentations. The new system brings together warm natural palettes, tactile materials, and elevated editorial imagery to create a more distinctive, scalable presence across both physical retail and e-commerce.