Retail Packaging & Brand System Design
Developed a complete retail packaging system for a home textile brand, from brand identity and visual language to production-ready packaging and supporting collateral.
The project includes packaging concepts, hang tags, care labels, woven labels, product documentation, and retail presentation materials, demonstrating an understanding of both consumer-facing design and manufacturing requirements.
Keywords：Brand Identity · Packaging System · Packaging Design · Manufacturing Artwork · Print Production · Product Visualization · Retail Presentation
AI WORKING PROCESS
① Film Development
（Storyboard + Video）
Keyframe
Research → Visual Direction → Prompt Design → Shot Selection → Final Edit
From concept and storyboard to AI-generated shots, refined through prompt iteration, shot selection, and cinematic editing.
② Brand System Design
（Packaging）
Creative Prompt Framework
Rather than relying on a single prompt, I build and refine prompts through continuous iteration to define visual direction, packaging systems, material realism, typography, and brand consistency before translating selected outputs into production-ready designs.
Example Prompt
Brand
Luxury home textile brand
Product
Premium cotton towel collection
Mood
Quiet luxury, warm, timeless, refined
Color Palette
Warm neutrals, ivory, sand, beige
Materials
Cotton, linen, travertine, natural stone, matte paper
Lighting
Soft morning sunlight, natural shadows
Photography
Editorial product photography, shallow depth of field
Composition
Minimal, negative space, centered product
Typography
Modern serif, elegant hierarchy
Packaging
Manufacturable retail packaging, dieline-aware
Environment
Premium retail display, modern home interior