Retail Packaging & Brand System Design
Developed a complete retail packaging system for a home textile brand, from brand identity and visual language to production-ready packaging and supporting collateral.
The project includes packaging concepts, dieline applications, hang tags, care labels, woven labels, product documentation, and retail presentation materials, demonstrating an understanding of both consumer-facing design and manufacturing requirements.
The workflow combined AI-assisted concept exploration with traditional production design, allowing for rapid visual development while ensuring every asset remained technically feasible for factory production.
AI WORKING PROCESS
Research
Collect references for premium home textile brands, retail packaging systems, color palettes, materials, typography, and merchandising.
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Prompt Development
Refine prompts through multiple iterations to control:
• Brand positioning
• Packaging structure
• Product styling
• Material realism
• Retail environment
• Lighting & photography direction
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Image Selection
Evaluate outputs based on consistency, composition, manufacturability, and brand alignment.
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Manual Design
Develop logo, layout, packaging system, dielines, typography, labels, and production files in Adobe Illustrator and Photoshop.
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Production Review
Prepare factory-ready artwork with print specifications, bleed, safe area, barcode placement, material notes, and export package.
Example Prompt
Create a premium home textile packaging concept for a luxury towel collection. Warm neutral palette, soft natural lighting, modern typography, minimal composition, textured cotton fabrics, realistic retail presentation, high-end lifestyle photography, manufacturable packaging structure, dieline-aware layout, elegant branding, editorial aesthetic.
Prompt Strategy
Rather than relying on a single prompt, I continuously refined prompts based on:
Brand positioning
Product category
Packaging hierarchy
Materials & finishes
Retail context
Manufacturing feasibility
Typography direction
Composition & lighting
Consumer perception