LULU & COCO / TEXTILE BRAND

LULU & COCO is a children’s home textile brand that turns everyday comfort into a space for play and imagination. This project builds on its established wordmark to create a more cohesive visual world, pairing tactile fabrics and soft, sculptural forms with distinct color stories for different products. Across wearable throws, bedding, belly bands, hangtags, and retail presentation, each design has its own character while remaining part of the same brand family. The result is a playful yet considered identity that invites children into the world of LULU & COCO.